WWD

Watches & Wonders 2025 releases

Editorial

At Diode, we tackled a tightly scheduled WWD campaign release featuring luxury watches in arctic landscapes. Using a hybrid approach, we photographed each watch with precise mirror effects, then combined these real elements with AI-generated landscapes for seamless, impossible scenes.

The result are images that look virtual but feature 100% real watches, showing why specialised agencies like Diode remain essential in luxury, blending craftsmanship with innovative technology.